Foundation Program Overview


9 Core Learning Video Sessions

12 months On-Demand Access

Hands-on‌ ‌Guide‌ ‌to‌ ‌Building‌ ‌Your‌ ‌Mobile‌ ‌App

Over 300 Actionable Tips

Avoid Common Pitfalls

27 Critical Success Insights

Study Guides and Success Checklists

Practical Business tips from a Highly Successful Entrepreneur

What will you Learn

Business Idea Validation

Establishing your Business

Consumer & Competitor Analysis

Branding & Marketing

Customer Acquisition

Market Assessment

Financial Forecasting and Planning

Raising Smart Finance

Strategic Thinking

Selling & Exiting your Business

Who can take this Program



Business Owners


Management Professionals

Aspiring Entrepreneurs

CEO's & CFO's

Foundation Program Curriculum:

Session 1

Identifying entrepreneurship opportunity

The necessary work to kick-off your business with the right foundations.

Session 2

Establish Start-Up

Early effective planning, correct prioritisation of activities that ensure you can get out of the gates with the essentials in place.

Session 3

Marketing & Branding

The key considerations to your business identity, its relationship to your consumer, to aligning your marketing messaging - to selecting the correct marketing channels.

Session 4

The Keys to a Great Product/Service

At the heart of the start-up is the product or service, Martin explores the traits of a successful product/service, while learning how to avoid the pitfalls of the build stage.

Session 5

Business Planning & Raising Finance

Review and understand how effective planning, business validation, plan presentation and your engagement approach with investors’ leads to very effective fundraising.

Session 6

The Secrets to Hiring

Discover the practical benefits of candidate testing, and Critical questions to ask your candidate - discover why great leaders pose consistently similar questions to ensure great hiring decisions.

Session 7

Measuring Key Metrics

Martin lasers in on the fundamental concepts, and the important metrics for running your start-up. Beyond understanding the metrics themselves, understand how to improve them.

Session 8

Strategic Thinking

Martin covers a spectrum of areas including, but not limited to, customer behavior, stakeholder management, shareholder engagement, business model, capital efficiency, product management, marketing, and risk.

Session 9

Preparing for Exit

Understanding the fundamentals of the sale (the exit) will place you in the best possible position to analyze and deliver the outcome you want.


Hands-on‌ ‌Guide‌ ‌to‌ ‌Building‌ ‌Your‌ ‌Mobile‌ ‌App‌ ‌[1‌ ‌hr]

Great‌ ‌mobile‌ ‌application‌ ‌ideas‌ ‌can‌ ‌come‌ ‌from‌ ‌anyone‌ ‌—‌ ‌from‌ ‌experienced‌ ‌marketers‌ ‌to‌ ‌dropouts‌ ‌to‌ ‌entrepreneurs‌ ‌who‌ ‌have‌ ‌never‌ ‌read‌ ‌a‌ ‌line‌ ‌of‌ ‌programming.‌ ‌If‌ ‌you‌ ‌have‌ ‌an‌ ‌exceptional‌ ‌idea,‌ ‌how‌ ‌do‌ ‌you‌ ‌execute‌ ‌it‌ ‌when‌ ‌you‌ ‌don't‌ ‌know‌ ‌the‌ ‌difference‌ ‌between‌ ‌native‌ ‌and‌ ‌hybrid‌ ‌apps,‌ ‌or‌ ‌Framework‌ ‌and‌ ‌Library?