Foundation program: The Essential Knowledge to Succeed in Your Own Business
Receive 12 months on-demand access to 9 core actionable learning sessions that can dramatically help you achieve success.
7000+
Individuals Trained
3 months
for 1-2 hours a week
Online
Format
9 Core Sessions
What's Included
7000+
Individuals Trained
3 months
for 1-2 hours a week
Online
Format
9 Core Sessions
What's Included
Foundation Program Overview
Highlights
9 Core Learning Video Sessions
12 months On-Demand Access
Hands-on Guide to Building Your Mobile App
Over 300 Actionable Tips
Avoid Common Pitfalls
27 Critical Success Insights
Study Guides and Success Checklists
Practical Business tips from a Highly Successful Entrepreneur
What will you Learn
Business Idea Validation
Establishing your Business
Consumer & Competitor Analysis
Branding & Marketing
Customer Acquisition
Market Assessment
Financial Forecasting and Planning
Raising Smart Finance
Strategic Thinking
Selling & Exiting your Business
Who can take this Program
Entrepreneurs
Leaders
Business Owners
SME's
Management Professionals
Aspiring Entrepreneurs
CEO's & CFO's
Foundation Program Curriculum:
Session 1
Identifying entrepreneurship opportunity
The necessary work to kick-off your business with the right foundations.
Session 2
Establish Start-Up
Early effective planning, correct prioritisation of activities that ensure you can get out of the gates with the essentials in place.
Session 3
Marketing & Branding
The key considerations to your business identity, its relationship to your consumer, to aligning your marketing messaging - to selecting the correct marketing channels.
Session 4
The Keys to a Great Product/Service
At the heart of the start-up is the product or service, Martin explores the traits of a successful product/service, while learning how to avoid the pitfalls of the build stage.
Session 5
Business Planning & Raising Finance
Review and understand how effective planning, business validation, plan presentation and your engagement approach with investors’ leads to very effective fundraising.
Session 6
The Secrets to Hiring
Discover the practical benefits of candidate testing, and Critical questions to ask your candidate - discover why great leaders pose consistently similar questions to ensure great hiring decisions.
Session 7
Measuring Key Metrics
Martin lasers in on the fundamental concepts, and the important metrics for running your start-up. Beyond understanding the metrics themselves, understand how to improve them.
Session 8
Strategic Thinking
Martin covers a spectrum of areas including, but not limited to, customer behavior, stakeholder management, shareholder engagement, business model, capital efficiency, product management, marketing, and risk.
Session 9
Preparing for Exit
Understanding the fundamentals of the sale (the exit) will place you in the best possible position to analyze and deliver the outcome you want.
New
Hands-on Guide to Building Your Mobile App [1 hr]
Great mobile application ideas can come from anyone — from experienced marketers to dropouts to entrepreneurs who have never read a line of programming. If you have an exceptional idea, how do you execute it when you don't know the difference between native and hybrid apps, or Framework and Library?
